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Casa de Basico is a brand identity built on natural tones, soft minimalism, and a playful touch, created for the wonderful Rachel — truly a dream client. The logo was designed as a “wearable jewel,” meant to be embossed directly onto the garments, with the brand’s initials subtly hidden within its form. Inspired by nostalgic memories of exploring a mother’s wardrobe, the branding carries a sense of intimacy, discovery, and quiet luxury. The final result is a clean yet characterful visual language that elevates everyday basics with a personal, signature feel.

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